IMAAVY DTC WEB DESIGN

The IMAAVY Direct to Consumer website was an important project for the IMAAVY launch since it would be the foundational project to establish the products primary branding. When designing this website, our team was tasked to help come up with a design that would accommodate the many challenges of those living with Myasthenia Gravis, while upholding a quality design that J&J could own. Additionally, we had to ensure that we were still abiding by the design system rules that were established by J&J’s product team so that we could work seamlessly between our team and their engineers.

Through various rounds of user testing and research, partnering with the copy team and SVP, Creative Director of UX, we were able to effectively design a website that was easy for those living with gMG to navigate on both mobile and desktop.

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